MKES IMSR - Institute of management studies Students

PGDM – Business Analytics AICTE Approved

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From managing and understanding vast amounts of data to incorporating new automation tools into business workflows, the challenges facing businesses today are much more technologically complex and varied than in years past, and they require the skills of both business managers and analytical minds of computer literate personnel or engineers.

That’s why leaders with broad management skills and deep expertise in analytical approaches and processes, who can design, develop, and launch new human-centric products and solutions to society’s problems, are in high demand. To address this need, MKES Business School (MKES- IMSR) has launched the PGDM – Business Analytics program, teaching both business skills and cutting-edge science to those who want to launch new companies or become leaders in an established technological enterprise.

Semester I

1 Business Perspective 2
2 Business Communication and Soft Skills -I 3
3 Financial Accounting and Financial Statement Analysis 3
4 Business Statistics and Analytics for Decision Making 3
5 Economics for Businesses (Micro and Macro) 3
6 Marketing Management 3
7 Organization Behavior 3
8 Introduction to Entrepreneurship 2

Total Credits 22

Semester II

1 Introduction to Operation Management 3
2 Business Research Methods 3
3 Business News Analysis 2
4 Financial Management 3
5 Consumer Behavior 3
6 Management Accounting 2
7 Leadership and Personal Growth Lab (Workshop Mode) 3
8 Data Analysis and Decision Making 3

Total Credits 22

Summer Internship 4

Semester III


 Core Courses
1 Mathematics for Data Science & Quantitative Techniques for Data Analytics 2
2 DBMS and Data Warehousing 2
3 Data Mining 2
4 Machine Learning Algorithm using Python 2
5 Fintech 2
6 Text Analytics 2
7 Artificial Intelligence and Deep Learning 2
8 Time Series Analysis and Forecasting 2
9 Data Visualization 2
10 Organization Based Project in Business Analytics 2
11 Elective - I 2
12 Elective - II 2


Electives: Choose equivalent to 04 credits
1 Marketing Analytics 2
2 Financial Analytics 2
3 HR Analytics 2
4 Supply Chain Analytics 2
5 CSR 2
6 Entrepreneurship 2

Total Credits 24

Semester IV

1 Big Data Analytics 3
2 Machine Learning Algorithm using SAS Miner 2
3 Capstone Project 4
4 Visual Analytics 2
5 Web Analytics 2
6 Environment Sustainability in Governance (ESG) Audit

Total Credits 13